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Panel discussion Leading in the Digital Age: How Technology is Reshaping Leadership

12. NOV 2019

Panel Hall B2 SEMICON EUROPA > SMART Workforce > Panel Discussion: Leading in the Digital Age: How Technology is Reshaping Leadership

15:40-16:30 h | Hall B2 Inspiration Hub, Booth B2.261


Type: Panel

Speech: English



SEMI Europe

Cassandra Melvin

Cassandra Melvin received her BS in Business Management and Neuropsychology at Rensselaer
Polytechnic Institute and is Director of Operations at SEMI Europe. For the nine years prior to joining SEMI,
she held the position Global Product Manager at Atotech Deutschland GmbH, where she was responsible for
managing several hundred electroplating chemistry products in its Semiconductor and Functional Electronic
Coatings division. She began her career at the SUNY Polytechnic Institute (formerly the College of
Nanoscale Science and Engineering) as a Business Manager focused on strategic and technical programs
for semiconductor chemistry and equipment manufacturers. She also held various project and program
management roles in clean room operations and IT at SUNY. Cassandra's written work has been published
in leading technical magazines and presented at key conferences globally. As an advocate for diversity and
inclusion, she is actively involved in SEMI's efforts to promote diversity within the semiconductor industry

Cassandra Melvin
Director of Operations
Lior Maayan

Mr. Lior Maayan is a Corporate Vice President, Strategy & Business Development, and Chief Marketing Officer of Orbotech, a KLA company, where he has been responsible for the Company’s overall marketing, business development and M&A strategy since September 2014. Prior to joining Orbotech, Mr. Maayan served as the Chief Executive Officer of OrSense Ltd., where he successfully led the inception, development and commercialization of the world’s first noninvasive hemoglobin monitoring system. Previously, Mr. Maayan was Chief Operating Officer at Compugen Ltd., a leading life sciences company. Before that, he served in a number of R&D, marketing and managerial positions at Scitex Corporation Ltd (now part of HP / Kodak). Mr. Maayan holds an MBA from INSEAD in Fontainebleau, France; an MSc in Behavioral and Management Sciences from the Technion, Israel’s Institute of Technology; and a BSc in Physics and Mathematics from the Hebrew University, as a graduate of the Talpiot program.

Lior Maayan
Corporate Vice President, Business Development & Chief Marketing Officer Marketing officer
James Robson

James Robson is a corporate vice president and regional general manager of Applied Materials in Europe for
the Global Field Group. He is responsible for European customer accounts with over $1B revenue and
achieving operational efficiencies across all segments and support functions. In this role, he chairs the
European Regional Council to ensure the company has the correct talent and a competitive infrastructure in
the regions to support Applied’s strategy. He also serves as co-legal managing director for the company’s
site in Alzenau, Germany.
Mr. Robson first joined Applied Materials in April 1989 as a process engineer in Etch and has held a variety
of positions in engineering, sales, marketing and management across the business units, including general
manager of European Crystalline Silicon Solar Products; vice president of global sales for the Energy and
Environmental Solutions group; and general manager of the Glass and Web divisions. He also was vice
president and strategic account general manager for Infineon / Qimonda and European Regional Accounts.
Prior to joining Applied Materials, Mr. Robson served as a line process engineer at Siemens Microelectronics
in Regensburg, Germany and at General Instruments in Scotland.
Mr. Robson received an honors bachelor of science degree in electrical and electronic engineering from the
University of Edinburgh.

James Robson
Corporate Vice President and Regional General Manager

Umicore, Corporate

PhD An Steegen

Dr. An Steegen holds a Ph.D in Material Science and Electrical Engineering from the Catholic University of Leuven, KUL, in collaboration with the Interuniversity Microelectronics Center, IMEC, in Belgium. She joined IBM Semiconductor in Fishkill, New York, in 2000. As Semiconductor Technology R&D Director, she was responsible for IBM’s advanced logic technology development for the mobile and ASICS market and she served as host executive in charge of IBM’s International Semiconductor Development Alliance.In 2010, Dr. Steegen rejoined IMEC as Executive Vice President for Semiconductor Technology & Systems. She was in charge of IMEC’s technology portfolio and strategic innovation in the areas of ICT, health, entertainment, mobility and energy with partnerships across the entire semiconductor eco-system.’Dr. Steegen is recognized as leader in semiconductor R&D. She holds many patents and she is an acclaimed and inspiring thought leader in innovation in the IoT and digitalization era. She is a member of the SEMI Board of Industry Leaders and she is a frequently asked speaker at the semiconductor industry’s prominent conferences and events.Recently, Dr. An Steegen joined Umicore as Chief Technology Officer, responsible for the company’s overall innovation strategy and in charge of Umicore’s central R&D to ensure the business units technology leadership in the areas of clean mobility materials, recycling and sustainability. With her background, she will empower Umicore’s transformation in this age of accelerated digitalization.Dr. An Steegen is a member of the Board of Directors of Barco NV, Kortrijk, Belgium, since 2017.

PhD An Steegen


PhD Susan Weiher

Dr. Susan Weiher is an Industry Veteran with 28 years of experience in the Semiconductor industry. Upon
Completion of her PhD. of Chemical Engineering from Stanford University in 1991, Susan joined a young
and upcoming industry - Semiconductor Equipment Manufacturing- as a development engineer for Applied
Materials. Shortly after launcing her first product for the DRAM industry, Susan moved to Europe to support
product proliferation and win new customers for AMAT as a Process Development manager. After 22 years at
AMAT, she took the next step in her career to move closer to the end users of the chips build by AMAT
equipment and joined GLOBALFOUNDRIES to run the Advanced Manufacturing Engineering and operation
team at GF Fab 1 in 2013. The step to the manufacturing side brought many new challenges and a much
deeper appreciation for the complexity and innovation of semiconductor manufacturing. This year on October
1, Susan took the next step and joined OSRAM Opto as the VP of Engineering.

PhD Susan Weiher
VP Operations Engineering


Center Nord

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