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Lecture Hall B2 Innovation Forum > Printed Electronics Insights: Future of Mobility
13:40-14:00 h | Hall B2 Innovation Forum, B2, booth 441
Subjects: Organic and printed electronicsSpeaker: Dr. Ashok Sridhar (Classic Stripes Private Limited)
For any technology to be commercially successful, killer applications for that technology and corresponding critical masses in terms of production volumes are necessary. While Printed Electronics does have killer applications such as In-Mold Electronics, with potentially large production volumes, the chasm that truly separates a successful product or technology from the not-so-successful ones has not yet been crossed. Our thorough investigations in the past 6 months have clearly shown that India is a market with an enormous, hitherto untapped potential, which can propel Printed Electronics from an exciting-yet-secondary technology to a truly mainstream technology. A complex and diverse marketplace like India does not follow the template that is sometimes applied for mature markets where Printed Electronics is being investigated and implemented. Instead, a tailor-made product mix addressing customer pains, combined with an appropriate go-to-market strategy, is the best way forward. Our market research and customer engagement shows that there is a massive implementation potential across many atypical domains such as branding and advertising. During this talk, we will show our latest product offerings targeting point-of-sale display, dynamic and interactive advertising hoardings, and two-wheeler (motorcycle) branding. The need for a collaborative approach across the value chain in order to gain maximum traction will also be emphasized in this talk.