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Lecture PCB & EMS Speakers Corner
09:30-10:00 h | PCB & EMS Speakers Corner, B3, booth 360
Subjects: ServicesSpeaker: Thorsten Friedrich
Across global industries, new technologies and shifting demographics are changing the way we all conduct business. Industrial buying is no different. In the third European edition of the UPS Industrial Buying Dynamics study, we explore industrial buying trends, how they shape the buying landscape and the forces that underpin them. This year’s study identifies a strong move to online buying, shifts in demographics with millennials beginning to disrupt the marketplace, and the increasing importance of differentiating factors such as ease of returns and post-sales services. This study will offer valuable insights into your customers’ expectations, preferences and perceptions, helping you to thrive in an increasingly competitive and complex business environment.